About this course
Unit 4 is the global paper: why businesses trade across borders, how they adapt when they do, and what they owe the places they operate in.
Built around real multinationals rather than invented ones, because the paper hands you an unseen case study and expects the context to be familiar even when the company is not.
What you will be able to do
- Explain why a business globalises and how it chooses a market
- Assess a global strategy against its risks
- Evaluate the impact of multinationals on host countries
- Handle an unseen global case study under exam conditions
What this course includes
Released to you through the student portal as the course runs.
- Syllabus
- Recordings
- Notes
- Homework
- Assignments
- Past Papers
- Model Questions and Answers
- Online Quizzes
Curriculum
Module by module. Lesson materials are released to enrolled students as the course runs.
01Globalisation3 lessons
- Growing economies
- International trade and business growth
- Factors contributing to globalisation
02Global markets and business expansion3 lessons
- Conditions that prompt trade
- Assessment of a country as a market
- Global mergers and joint ventures
03Global marketing3 lessons
- Global marketing strategy
- Adapting the marketing mix
- Cultural and social factors
04Global industries and companies3 lessons
- Multinational corporations
- Impact on host countries
- Ethics and controlling MNCs
05Exam preparation3 lessons
- Unseen case-study drills
- Timed essays
- Past papers
Before you start
- The AS units and Unit 3, or equivalent prior study
- Comfortable reading a case study at length
Upcoming intakes
Seats and fees as they stand right now.
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